Leadership

The people behind serious capital.

APEX CAPITAL is led by a team committed to disciplined underwriting, transparent process and integrity in every facility we structure.

Portrait of Rose Atieno, Chief Executive Officer

Rose Atieno

Chief Executive Officer

A message from our CEO

At APEX CAPITAL, we believe great leadership goes beyond managing an organization. It is about inspiring people, transforming ideas into opportunities, and building an institution that makes a lasting difference.

We are building a forward-thinking firm rooted in professionalism, integrity, accountability and innovation, one that creates meaningful value for our clients, partners and stakeholders.

Our vision is to be a respected, innovative and growth-oriented organization, distinguished by excellence, trust and meaningful impact. Thank you for considering us as your financial partner.

Rose Atieno

Chief Executive Officer, APEX CAPITAL

Portrait of Rose Atieno, Chief Executive Officer

Chief Executive Officer

Rose Atieno

Rose Atieno is a visionary business leader and the Chief Executive Officer of APEX CAPITAL, providing strategic leadership, organizational direction, and an unwavering commitment to excellence, innovation, and sustainable business growth.

With a strong passion for leadership, entrepreneurship, and business development, Rose is dedicated to building a forward-thinking organization that creates meaningful value, delivers impactful solutions, and establishes lasting relationships with clients, partners, and stakeholders.

As CEO, she champions a culture of professionalism, integrity, accountability, and innovation. Her leadership philosophy is rooted in strategic thinking, collaboration, operational excellence, and the belief that sustainable success is achieved through a clear vision, empowered teams, and consistent execution.

Under her leadership, APEX CAPITAL is driven by a commitment to excellence, continuous improvement, and the pursuit of new opportunities that strengthen its market position and create long-term value.

Rose believes that great leadership goes beyond managing an organization; it is about inspiring people, transforming ideas into opportunities, and building an institution that makes a lasting difference.

Her vision is to position APEX CAPITAL as a respected, innovative, and growth-oriented organization distinguished by excellence, trust, and meaningful impact.

Portrait of Alvin Wafula, Chief Financial Officer

Chief Financial Officer

Alvin Wafula

Financial Strategy. Corporate Governance. Sustainable Growth.

Alvin Wafula serves as the Chief Financial Officer (CFO) of APEX CAPITAL, providing strategic financial leadership and overseeing the organization's financial planning, performance management, capital allocation, and long-term financial sustainability.

With a strong foundation in financial strategy and an analytical approach to corporate finance, Alvin brings a commitment to financial excellence, transparency, accountability, and responsible resource management.

Positioned as a Harvard-informed finance professional, his leadership approach emphasizes strategic financial planning, investment analysis, risk management, corporate governance, and data-driven decision-making.

As CFO, Alvin is focused on strengthening APEX CAPITAL's financial position, optimizing operational efficiency, identifying growth opportunities, and ensuring that financial decisions align with the company's broader strategic objectives.

He believes that effective financial leadership goes beyond managing numbers. It is about creating sustainable value, building investor confidence, managing risk intelligently, and providing the financial direction necessary for long-term corporate success.

Core leadership focus

  • 01Corporate Financial Strategy & Planning
  • 02Investment Analysis & Capital Allocation
  • 03Financial Risk Management
  • 04Budgeting, Forecasting & Performance Management
  • 05Corporate Governance & Financial Accountability
  • 06Business Growth & Financial Sustainability
"Strong financial leadership is not simply about protecting capital; it is about strategically deploying resources to create sustainable value, unlock opportunities, and build an enduring institution."
Alvin Wafula, Chief Financial Officer
Portrait of Shila Zawadi, Head of Investor Relations & Foreign Investments Liaison

Head of Investor Relations & Foreign Investments Liaison

Shila Zawadi

Global Partnerships. Investor Confidence. Strategic Opportunities.

Shila Zawadi serves as the Head of Investor Relations and Foreign Investments Liaison at APEX CAPITAL, playing a strategic role in strengthening investor relationships, facilitating international investment opportunities, and building meaningful partnerships with global stakeholders.

With a strong commitment to international business development, investment facilitation, and corporate relations, Shila focuses on connecting APEX CAPITAL with investors, financial institutions, strategic partners, and international business communities.

In her role, she leads investor engagement initiatives, supports foreign investment relations, facilitates investment discussions, and helps align international partnership opportunities with the company's long-term growth strategy.

Shila is passionate about creating an environment of transparency, trust, and mutual value between APEX CAPITAL and its investment partners. She recognizes that successful international investment relationships are built on credibility, effective communication, sound business strategies, and a shared vision for sustainable growth.

Her approach combines relationship management, strategic communication, cross-border business engagement, and investment opportunity development to strengthen APEX CAPITAL's presence in the international business landscape.

Core areas of responsibility

  • 01Investor Relations & Stakeholder Engagement
  • 02Foreign Direct Investment (FDI) Facilitation
  • 03International Business Development
  • 04Global Strategic Partnerships
  • 05Investment Opportunities & Deal Coordination
  • 06Cross-Border Corporate Relations
  • 07Investor Communications & Engagement
  • 08International Market Development

Professional vision

Shila is committed to positioning APEX CAPITAL as a trusted destination for international investment, strategic partnerships, and sustainable business opportunities.

She believes that meaningful investment relationships transcend borders, bringing together capital, innovation, expertise, and opportunities to create lasting economic and institutional value.

Portrait of Browlince Okelo, Chief Strategist & Communications Officer

Chief Strategist & Communications Officer

Browlince Okelo

Strategic Vision. Powerful Communication. Institutional Excellence.

Browlince Okelo serves as the Chief Strategist and Communications Officer at APEX CAPITAL, providing strategic direction, corporate positioning, and communications leadership to advance the organization's vision, strengthen its institutional identity, and support sustainable business growth.

With a focus on strategic planning, corporate communications, stakeholder engagement, and organizational development, Browlince plays an important role in aligning APEX CAPITAL's business objectives with its long-term vision and market positioning.

In this capacity, Browlince oversees strategic communication initiatives, corporate messaging, brand positioning, public relations, and stakeholder engagement. The role also involves translating the organization's strategic priorities into clear, compelling, and consistent messages that resonate with investors, business partners, clients, and the wider business community.

Browlince believes that effective strategy requires more than ambitious ideas; it requires disciplined execution, clear communication, informed decision-making, and the ability to anticipate emerging opportunities.

Through a combination of strategic thinking, communication excellence, and organizational insight, Browlince is committed to strengthening APEX CAPITAL's corporate reputation, expanding its influence, and establishing a distinctive presence in the competitive business environment.

Core areas of leadership

  • 01Corporate Strategy & Business Development
  • 02Strategic Planning & Organizational Positioning
  • 03Corporate Communications & Public Relations
  • 04Brand Development & Reputation Management
  • 05Stakeholder Engagement & Strategic Partnerships
  • 06Executive Communications & Corporate Messaging
  • 07Market Intelligence & Competitive Positioning
  • 08Institutional Growth & Strategic Execution
"Strategy defines the destination, communication creates alignment, and execution turns vision into measurable impact."
Browlince Okelo, Chief Strategist & Communications Officer

Browlince is committed to building a forward-thinking organization where strategic clarity, effective communication, and institutional excellence drive lasting success.

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